Hayley Paige – The “HOLY MATRIMOJI” app

Yes!  I do!  …spontaneous, magical bridal gown emoji videos…

Hayley Paige’s team reached out to create a playful video to introduce the launch of her new app “Holy Matrimoji”, for a facebook live event they had scheduled later that week.

They scripted it, chose the music, we shot it in 2-3 hours in her Manhattan studio (me coming up with the shot list, framing, blocking and shot list on the spot), and I turned around a rushed edit (including animations for the text threads).

Such a random project for me, but one that was a lot of fun, and required some quick thinking about narrative, low-fi in-camera effects, and animation.