JBM / NACFE – Run on Less – Frito Lay

I love every chance I get to shoot for James Brown Media because the projects are always centered on big environmental initiatives and our energy transition.

I’ve done a few shoots with JBM for NACFE’s Run on Less program, including the kickoff video back in 2018 with Richard Branson, and this last September, James asked me to shoot the profile on Frito-Lay’s brand new electric truck fleet in Queens, New York.

The challenge was to deliver footage that fit in with James’ larger Run on Less campaign video series – a clean and sleek profile series of various electric truck depots around the country – at a much different kind of short duty-cycle facility in the heart of industrial part of Queens, with active construction happening on the site.

We knocked out 8 interviews in two days under the summer sun, with the various players and stakeholders that make this kind of project possible:  Frito Lay and Pepsi executives, fleet managers, drivers, infrastructure and OEM executives, and reps from the utility and NGOs; and tracked two drivers on their delivery routes with our drone operator.  I thought we pulled it off!!