Richemont “Tapestry of the Future”

We shot the New York segment in this series of vignettes on Richemont’s various apprenticeship programs.

The challenge was capturing great looking content that would pair well stylistically with the high quality material being shot internationally by Richemont’s team in Europe.

To establish the apprenticeship story of our featured subjects, and capture the feeling of New York City and its towering architecture in midtown, we did some “run and gun” walking shots in the lobby of the Olympic building, and then headed to Cartier, one of Richemont’s maisons around the corner on 5th avenue. The gentle falling snow really added to the beauty and serenity of the story.